Retail selling benefits from aggressive publicity

Once upon a time, a man had no formal education and without any academic qualification, he failed to obtain a job. However, the man possessed a strong entrepreneurial spirit. With little capital, he bought some new shirts from factory discount sales and sold them on the pavement, shouting “new shirts, new shirts.” Within few days, …

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In order to sell, salespersons have to correctly evaluate and cater to customer choices

Once upon a time, a very beautiful girl went to a store to buy a dress. The salesgirl noticing the beauty of the girl, showed her a lovely dress and said, “This dress is just right for you.” The girl went into the trial room and found the dress fitted perfectly. Then the salesgirl brought …

Continue reading In order to sell, salespersons have to correctly evaluate and cater to customer choices

In sales, every prospect needs to be attended carefully, since every prospect is a potential customer

Once upon a time, a consumer goods manufacturing company was holding an exhibition, and due to heavy rainfall, no visitors turned up that day. The sales staff, with nothing better to do, were joking among themselves. Then a single visitor, partially wet and holding an umbrella, entered the exhibition. The sales staff welcomed him and …

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Good sales copy creates good sales

Once upon a time, a blind man was begging on the corner of a busy street with a sign saying, “Blind Man — Please Help”. His cup was lying in front of him and it was empty. People passed by without noticing the blind man, the sign or the cup. A copywriter happened to pass …

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Highlighting strengths increases sales

Once upon a time, a company was manufacturing custom-made bags of jute, for industrial consumption. They always honored their delivery deadlines. The CEO wanted to highlight this feature of his company. One obvious way was to obtain testimonials of satisfied customers. But the CEO wanted a more subtle and effective way. He held several brain-storming …

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