Good sales copy creates good sales

Once upon a time, a blind man was begging on the
corner of a busy street with a sign saying, “Blind Man — Please Help”.

His cup was lying in front of him and it was empty. People passed by without noticing the blind man, the sign or the cup.

A copywriter happened to pass and he read what was written on the sign. He stopped, overturned the sign, and wrote, “Such a beautiful day! Wish I could also see it.”

Then dropping a coin in the blind man’s cup, the copywriter left. By evening, the blind man’s cup was full.

Excerpt from the book “Once Upon A Time: 100 Management Stories” by Rajen Jani

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