Addressing the interests of the audience, results in effective communication

Once upon a time, the senior manager was addressing
the salespersons at the quarterly meeting and said, “You all
have done exemplary work that displays your total
dedication, your unstinting support, your immense hard
work, and your unwavering focus towards the achievement
of the company’s objectives. It is because of your excellent
selling skills that during the second quarter, the company has
reached the sales target of….”

While yawning, one salesperson said to another
salesperson, “There he goes again.”

After the speech of the senior manager ended, the sales
manager got up and said, “According to their individual sales
performance, the commissions for this second quarter for
each salesperson are as follows:…” Then, the sales manager
started narrating the names of the salespersons and the
commissions that they earned, during that quarter.

All the salespersons gave their full attention to the
speech of the sales manager.

Excerpt from the book “Once Upon A Time: 100 Management Stories” by Rajen Jani

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