You can yourself do SEO for your website. Easily!

Search Engine Optimization (SEO) is largely guesswork, because the search engine algorithms are always secret. However, certain practices ensure that your website will come on the first page of the search engines. Read on and find out how easy it is to optimize your website for search engines.

Find the Right Keywords

If your competition is doing good business, then the keywords that the competition uses are the very same keywords that you must also use. To find out the right and therefore the best keywords for your website, follow the simple steps as given below:

1. Open your competitor’s website home page.

2. When it is opened then,

– In Internet Explorer browser, go to Page>View Source.

– In Mozilla Firefox browser, go to Tools>Web Developer> Page Source.

3. You will see the code for that page. In the first few lines, you will find meta tags. Look for <meta name=”keywords” lang=”en-IN” content=”keyword1, keyword2, keyword3, keyword4, keyword5, keyword6, keyword7, …, keyword”/> These are the keywords that your competitor uses.

4. Note down the keywords.

5. Likewise, go to every page of your competitor’s website, find the keywords and note them down.

6. Likewise, find the keywords from at least five competitor websites.

7. Then make a table as follows (you can make it in Excel):


T E R M   D O C U M E N T    M A T R I X

Sl. No.  | Keywords  | Website1 | Website2 | Website3 | Website4 | Website5 |

1.              keyword1            1                 1                    1                   1                   1

2.             keyword2            1                 0                    1                   0                 0

3.             keyword3            0                 1                    1                   0                 0

and so on.

4. Put 1 if the keyword appears in the website, and 0 if it does not.

5. Select the keywords, which have 1 in all the five websites. These are your main keywords for your site.

6. Then select the keywords, which have 1 in four, three, two, and one website. These are your secondary keywords.

Congratulations! In an extremely simple way, you have just done Data Mining, Latent Semantic Indexing (LSI) also known as Latent Semantic Analysis (LSA), and have found out the most effective keywords for your website. Choosing the most common keywords that are commonly used by the competition, are the best keywords for your site. Simply put, if the keywords work for them, so will they work for you.

7. You may further fine tune this if you have some more time. You can find out how many times a particular keyword appears in a single page. That is you find out the keyword frequency. You may find that some keywords appear more often than others. Your TDM (Term Document Matrix) might look something like this:


T E R M   D O C U M E N T    M A T R I X

Sl. No.  | Keywords  | Website1 | Website2 | Website3 | Website4 | Website5 |

1.              keyword1            3                 2                    4                   2                  1

2.             keyword2            2                 4                    3                   4                  2

3.             keyword3            5                 3                    0                   1                 2

and so on.

Your preference for selection should be based on keywords with a higher frequency found in all the websites. For example, in the above, keyword2 is more weighty than keyword1, which is more weighty than keyword3.

8. For corporates having hundreds of pages, arriving at a TDM manually, is not possible. They use specialized software for this purpose. Their analysis is also based on several parameters and employ advanced weights like tf*idf(t,d,D) = tf(t,d) x idf(t,D) and other mathematical formulas, which are all calculated by the software. If you are not a corporate, then just blindly follow what I have written earlier and see your page coming on the first page of search engines.

Use the Right Keywords in the Right Way

Since you have obtained the right keywords, why not use them in your website content? Just ensure that each webpage on your website should have:

– meta tags showing all your main and secondary keywords or keyphrases.

– in-context links (<a href>”some related page on the same website”</a>) should be used. Any page of your website should have links to other pages of your website, within the writing. Top, bottom or sidebar links are always there, but links within the text of your page, leading to another page in your website, is important. These links are known as in-context links. The link given below for an SEO Article Sample is an in-context link. Some suggest generosity in using the links; however, my SEO writing experience for numerous SEO consultants has taught that as with everything, moderation in usage is a virtue.

– 1 main keyword plus 2 to 4 secondary keywords should be used in your web copy. The content for your website should have a keyword density of less than or equal to 3%. Keyword Density is (Number of total keywords / Number of total words in the page) x 100.  This should not exceed 3%. For an effective SEO writeup  see SEO Article Sample – Affordable Auto Insurance Quotes.

– H1, H2, H3 headings should feature keywords.

– all images should have alt text.

– all content should be free from plagiarism, free from grammar mistakes, free from repetitions, and most importantly, should be relevant. Don’t mention Formula 1 tires when you are selling commercial tires for non-racing cars. Content should be written keeping the target audience in mind. Likewise, note the spellings in your content. It is “tires” in USA and “tyres” in UK.

– keyword stemming should be used sparsely since search engine stemming technology has changed dramatically. Keyword stemming is when you use variations of the same word. It is taking the stem of a word and then more words are built around it, by pluralization or adding a prefix or suffix. For example, if the word is “diet”, then more words can be built around it like diets, dieting, dietary, etc. The logic being that if a person searches “diets to reduce obesity”, then the search engine will show your page as you have used “diets”. In fact, you have used all possible variations, so the search engine will show your page for any variation of your keyword. However, nowadays, search engines highlight even a partial word in their searches. For example, for the search above, your page containing only the word “diet” will be highlighted within the search term ‘diets’. Thus, although popular a few years back, keyword stemming has lost much of its utility nowadays.

– all links should be alive and not dead. That is if a link is clicked then something should happen. If nothing happens then the link is dead. Websites with dead links are not favored by search engines.

– let your content sit for 24 hours. Then proofread it again, in order to find that you have not something out (like ‘left’ is missing here). Getting an extra pair of eyes to proofread it may also be helpful.

-when you are satisfied, go ahead and show your SEO enhanced website to the whole world.

Congratulations! You have just done effective White Hat SEO for your website. Enough to ensure that your website is on page one of search engines. The proof of the pudding is in its eating. Try it!



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